How it works

From raw conversations to product decisions, in days.

Three steps, no rituals. This is what actually happens between connecting your first source and asking your first persona a question.

Walk me through it
01Step 1 · Connect

Bring in every place your customers talk.

Corha takes whatever you already have (calls, tickets, surveys, transcripts, customer system data) and turns it into raw material for your personas. You don't have to clean it up first.

  • One-click connectors for Zoom, Gong, Zendesk, Intercom, Typeform, Salesforce and HubSpot
  • Drag in old interview notes, slide decks or any document you've gathered
  • Continuous re-syncing once a source is connected, no nightly babysitting
corha.app / data sources
Connected sources
Add connector
Gong
Calls
Synced
Zendesk
Tickets
Processing
Typeform · Q1 survey
Surveys
Synced
Salesforce
Customer DB
Synced
Interviews · 2024 H2
Manual
Synced
Intercom
Tickets
Idle
02Step 2 · Synthesise

Watch your personas form themselves.

As soon as your first sources are connected, Corha clusters whatever you've brought in into personas. Each one is named, segmented, and scored on how confident it is about every attribute, based on the evidence you have. Nothing made up, every claim cited.

  • First synthesis is usually ready in under five minutes
  • Per-attribute confidence so you know what to lean on and what to verify
  • Personas update themselves as new conversations come in
corha.app / synthesis run · 04:21
Clustering
1,847 conversations · 12 personas drafted
Live
Pragmatic Producer92%
Cost-Sensitive Optimiser78%
Strategic Architect88%
Hands-On Builder64%
Latest evidence merge
184 new quotes added to Pragmatic Producer, lifting confidence on “hates new tabs” from 68% to 81%.
03Step 3 · Work with them

Bring personas into the rooms where you decide.

Once personas exist, they're a thing your team can talk to. Ask questions and get cited answers. Run a live call with the companion panel open. Subscribe to a weekly insight digest. Test ideas against three personas at once.

  • Cited answers from any persona, with the underlying quotes one click away
  • Live call companion that flags persona matches, objections and openings in real time
  • Weekly insight digests for the channels your team already reads
corha.app / ask · multi-persona panel
Asking three personas
Pragmatic · Cost-Sensitive · Strategic
You
Would you pay 20% more for a Slack-native version?
Pragmatic Producer

Yes. We already live in Slack and one fewer tab is worth real money to me.

Cost-Sensitive Optimiser

Not for a usability win alone. Show me a measurable hours-per-week saving.

Strategic Architect

Indifferent on price. Care more whether it has single sign-on and audit logs.

Each answer cites 12–40 underlying quotes
Your first week

What actually happens in the first seven days.

Real timeline from teams who've onboarded. No staged rollout, no three-month services engagement.

01
Day 1
First source connected

Pick a connector or upload an export. Corha starts ingesting immediately.

02
Day 2
First synthesis ready

Starter personas drafted and named, with confidence scores you can challenge.

03
Day 3
First insights surfaced

Risks, opportunities and trends start landing in your inbox or Slack.

04
Day 5
First real ask

You pose your team's actual product question and get a cited answer back.

05
Day 7
First weekly digest

What your customers said this week, what shifted, what to look at next.

Who uses it for what

One workspace, four teams, the same customers.

For Product
Decide what to build next

Pull up the persona most affected, ask the question, ship with cited answers in the PR description.

For Marketing
Write copy that lands

Lift the actual language customers use from any persona's quote stream, straight into a headline.

For Sales
Walk into calls warm

Open the live call companion before joining; let it match the prospect to a persona in the first two minutes.

For Research
Run fewer, sharper studies

Use Corha's confidence gaps to decide which question is worth a survey or an interview round.

FAQ

The questions every team asks first.

How fresh are the personas?+
They update continuously. Every new call, ticket or survey response is folded back into the right persona, and any attribute whose evidence ages out gets auto-flagged so you don't quote it by accident.
What if our data is messy?+
Corha is built for it. There's no schema to map, no fields to clean. Transcripts can be raw, tickets can be tagged inconsistently, and clustering still happens on language and behaviour, not metadata.
How do I know an answer is real, not made up?+
Every reply cites the conversations behind it, and you can open the underlying quote in a click. If a persona doesn't have enough evidence to answer with confidence, Corha says so instead of guessing.
What about privacy and security?+
Customer-managed encryption keys, EU and US regions, granular retention per source, and automatic redaction of personal information before sync. We never train on your data.
How long until I get value?+
Starter personas are drafted within minutes of your first source syncing. The first useful insight digest usually lands inside the first week.
Do I have to replace anything?+
No. Corha sits next to the tools you already use. Connect Gong, keep using Gong. Connect Zendesk, keep using Zendesk. It's a layer on top, not a swap.

Connect a source. See your customers in five minutes.

That's the whole pitch. The first synthesis is on us.

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