A research team’s workflow, without the research team.
Set an objective and pick who it is about. Corha reads your existing evidence and personas, drafts the guides and surveys, keeps every artefact in one study, then writes up what came back and folds it into the personas it came from.
Objective: find out what changes a renewal decision for mid-market accounts, and whether annual billing moves it.
Studies that start with a goal
Pick what you are trying to learn, from understanding a segment to testing a pricing idea, and the goal decides the methods and shapes every question Corha writes.
One place for the whole study
Guides, surveys, interviews, uploads and write-ups all live on the study, versioned and searchable, instead of scattered across a drive and three inboxes.
Findings, not just responses
Corha reads what came back, writes it up, and turns the patterns into insights tagged with the personas they affect.
How would a 15% increase at renewal affect your decision to stay?
Walk me through the last time you nearly did not renew.
Who signs off on this spend today?
Your evidence writes the questions.
Nothing here begins with a blank page. Corha runs a gap check across the personas you are studying, marks every claim that is contradicted, unsupported, thin or out of date, and drafts one question per gap with the reason it is being asked. The objective and the goal you picked shape the wording.
- Gaps marked by rule: contradicted, unsupported, missing, single source, stale
- Discussion guides with warm-up, core and closing sections, plus follow-up probes
- Rehearse the survey against your personas before you send a single link
Findings, reports and insights, drafted for you.
Pick the interviews, surveys and notes you want the report to draw on and Corha writes the prose. Survey results get read separately and become insights tagged with the personas they affect, refreshed as more answers land.
- Research reports written from the items you select, not from everything
- Survey findings become insights, categorised and ranked by severity
- Charts, individual responses and a JSON export for anything else
Across 31 survey responses and four interviews, price is rarely the trigger on its own. Accounts that considered leaving named a support escalation first, with the renewal quote confirming a decision already forming.
Would accept a 15% increase if billing moved to annual
Every study makes the personas harder to argue with.
This is the part most research tooling skips. A gap-targeted answer is not a row in a spreadsheet. It becomes evidence attached to the exact claim it settles, the open question closes itself, and the persona you started from is measurably better supported than it was last week.
- Responses become evidence rows linked to the claim they settle
- Reporting strength climbs from Isolated to Several mentions to Widely reported
- The open question flips to Answered in your backlog
Bring your customers into every decision.
Connect your first source and Corha will draft your starter personas in under five minutes.