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Customer research templates that ask for evidence.
Working templates for the documents product teams write most: personas, interview scripts, feedback surveys, jobs to be done and research plans. Each one copies into Google Docs, Notion or Word in one click.
Customer persona template
A persona built on evidence: the job, the trigger, the objections and a quote behind every line
Customer interview script
A 30-minute interview script that asks about what customers did, not what they might do
Customer feedback survey template
Six questions, about two minutes, built to tell you what to fix
Jobs to be done template
Job statement, job stories and the four forces, on one page
User research plan template
A one-page research plan that starts from the decision, not the method