Build the features your customers actually want.
Validate ideas before you scope them. Prioritise the roadmap by which personas are blocked. Ship every feature with the customer evidence already in the PR.
Stop guessing which idea is worth a sprint.
Product teams are drowning in inputs: sales asks, support tickets, gut-feel feature requests, leadership's pet theories. Filtering signal from noise takes weeks, so most roadmaps get shipped on intuition and the loudest voice in the room.
Corha turns the conversations you already have (calls, tickets, surveys, interviews) into a persona layer that can be queried. You ask a question and get a cited answer back, scoped to the persona most affected. No more “I think users would want this.” Just “Pragmatic Producer mentioned this in 17 calls last quarter, and here are the quotes.”
Outcomes, not feature lists.
From feature request to validated decision in an afternoon.
Walk through how a typical idea moves from sales-team email to shipped scope, end to end.
- 0101A request lands: "Add a bulk export feature?"
Instead of running a survey or scheduling six discovery calls, you open Corha and ask: "Which personas need bulk export, what would they use it for, and what would they pay for it?"
- 0202Corha answers, with three personas weighing in
Each archetype gives its take, grounded in real quotes. You see that Strategic Architect treats it as table-stakes for procurement, while Pragmatic Producer barely mentions it. The dominant use case is GDPR audits, not the "data ownership" angle sales pitched.
- 0303You stress-test the design
Mock a wireframe and run it past the same persona panel. Pragmatic Producer flags that CSV-only would be a deal-breaker for finance. Two of three personas mention scheduling. You scope accordingly.
- 0404The decision lands in the PR with citations
Corha drafts a ticket with the cited answers, the design feedback, and the confidence score for each claim. The engineer who picks it up sees the customer evidence inline, not buried in a Notion page.
- 0505Personas stay current as the feature ships
When real users start adopting bulk export, the personas update themselves. The next time someone asks "was this worth it," the answer is already there.
What product feels like with Corha.
Roadmap debates settled by whoever speaks first or loudest. Customer evidence is a vibe.
Roadmap debates settled by cited answers from the personas most affected. Disagreements move to evidence, not opinion.
Feature ideas get scoped, built, then quietly underperform. The post-mortem is the first time you read the actual customer quotes.
Feature ideas get pressure-tested against personas before they enter a sprint. Bad ideas die early and cheap.
Insights live in 14 different Notion pages, three Looms and one analyst's memory.
Insights surface themselves in Slack. Every claim cites the source. Anyone can drill into the underlying quote in one click.
Bring your customers into every decision.
Connect your first source and Corha will draft your starter personas in under five minutes.