Write copy in your customers' own words.
Stop guessing what resonates. Lift the exact phrases your customers use, test messaging against personas before you spend on ads, and validate positioning with evidence instead of brand-team consensus.
Stop writing copy in a vacuum.
The hardest part of marketing is not the design system or the channel mix. It's knowing what your customers actually call the problem, what triggers their search, and which value prop lands versus which one bounces.
Most teams answer this with a quarterly research project, a few gut-feel A/B tests, and a lot of internal debate. Corha turns your call recordings, support tickets, surveys and reviews into a persona layer you can query in seconds. The headline you write this afternoon can quote the language a customer used in a Gong call last week.
Outcomes, not feature lists.
From persona quote to launched campaign in a week.
Walk through how a positioning hypothesis becomes shipped marketing, end to end.
- 0101You pick a persona to go after this quarter
Open the Cost-Sensitive Optimiser. Read the goals, the objections, the buying triggers. Skim the last 30 days of quotes. You know more about this person than your last persona doc told you in a year.
- 0202Ask Corha what they actually say
Type "What language does this persona use to describe the problem we solve?" Corha returns five recurring phrases with verbatim citations. None of them match your current homepage.
- 0303Draft three messaging variants
Lift the strongest phrase into a headline. Write three landing-page variants around it. Push each one back through Corha and ask the persona to react.
- 0404Test the variants against the persona panel
Variant B gets a 'finally, someone said it' reaction. Variant A reads as too vague. Variant C trips the persona's pricing objection. You ship Variant B with the cited reactions in the brief.
- 0505Watch the language patterns shift after launch
Six weeks later, Corha flags that prospects in discovery calls are now using your new phrase back at sales. The campaign closed the loop, and you have the evidence to renew the budget.
What marketing feels like with Corha.
Messaging built from brand-team workshops, competitor analysis, and the founder's instincts.
Messaging built from the actual phrases your customers use in real conversations, with citations a click away.
Quarterly persona docs that go stale by week six and nobody updates.
Living personas that update themselves as new calls, tickets and surveys come in.
A/B tests that tell you which variant won, not why.
Persona-level reactions before you launch, so you know which variant to test and why it'll work.
Bring your customers into every decision.
Connect your first source and Corha will draft your starter personas in under five minutes.