Personas that update themselves.
Forget the deck you wrote last year. Corha clusters your customers into personas that grow, shift and re-rank themselves as new evidence comes in.
“We don't need another place to look. We need one good place.”
“If it takes more than an afternoon to set up, I'll never get to it.”
“I'd care more about a digest in our Monday standup than a notification.”
In the last 30 days, this persona has started bringing up Slack integration unprompted in 4 of 9 calls.
Always current
Every new call, ticket or survey is folded back in. Confidence scores rise and fall in the open.
Built from signal, not stereotypes
Segments emerge from clustering language, behaviour and outcomes, not whichever target customer your last sales rep pitched.
Defensible
Every attribute is backed by counts, citations and last-seen quotes you can drop straight into a review.
Know which personas
you can trust.
High-confidence personas come from hundreds of conversations. Newer ones are flagged so you don't ship strategy off a sample size of three.
- Per-attribute confidence, not just per-persona
- Stale claims auto-flag after the source ages out
- See the exact evidence behind any score
Bring your customers into every decision.
Connect your first source and Corha will draft your starter personas in under five minutes.