Personas that update themselves as your customers change
Corha drafts evidence-backed personas from your real customer data and keeps them current, so they stay useful long after the workshop ends.
Most personas die in a slide deck
Teams invest in personas once, print them on a wall, and watch them drift out of date within a quarter. Because they were built from assumptions and never refreshed, people stop trusting them.
A persona is only useful if it reflects who your customers are right now.
How Corha helps
- Drafted from real evidenceCorha builds starter personas from your calls, tickets and surveys, not from a brainstorm, and shows the evidence behind each trait.
- Always up to dateAs new signal arrives, personas update on their own, so what you see reflects the customers you have today.
- Chat with a personaAsk a persona a question and get an answer grounded in the evidence it was built from, useful before a launch or a call.
How a team runs it
From data to a living persona in four steps.
- 1Connect your sourcesPoint Corha at your calls, tickets and surveys.
- 2Corha drafts your personasStarter personas are generated from the evidence, with each trait sourced.
- 3Review and refineAdjust, merge or split personas so they match how you think about your market.
- 4Keep them liveNew evidence updates the personas automatically, so they never go stale.
Questions teams ask
Connect a source and Corha drafts starter personas in minutes, which you then review and refine rather than build from scratch.
It updates itself as new customer evidence arrives, instead of being written once and left to go stale.
Terms worth knowing
Related use cases
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