Research repository
Also known as Insights repository, Research repo, Knowledge repository
A research repository is a centralised, searchable store of customer research and evidence, from interviews and tickets to survey results and the insights drawn from them, that a whole organisation can draw on.
Why do teams need a research repository?
Without one, insights live in scattered documents and individual memories, get redone repeatedly, and are lost when people leave. A repository turns research into a durable, compounding asset.
What makes a research repository actually get used?
Searchability and trust. People use it when they can quickly find an answer and see the evidence behind it. A repository that is hard to search, or full of stale and unsourced claims, gets abandoned.
What is insights rot?
The gradual decay in value of research as it ages and loses context. Linking insights to their source evidence and refreshing them as new signal arrives keeps a repository from rotting.
Research repository, in brief
- What is a research repository?
- A research repository is a centralised, searchable store of customer research and evidence, from interviews and tickets to survey results and the insights drawn from them, that a whole organisation can draw on.
- What should a research repository contain?
- Raw evidence (interviews, tickets, calls, surveys), the themes and insights derived from it, and clear links between the two so any claim can be traced back to its source.
Put the theory to work.
Corha turns your calls, tickets and surveys into living personas and evidence-backed insights, so these ideas become part of how your team works, not just definitions.