Research repository
A research repository is a centralised, searchable store of customer research and evidence, from interviews and tickets to survey results and the insights drawn from them, that a whole organisation can draw on.
Also known as Insights repository, Research repo, Knowledge repository
Why do teams need a research repository?
Without one, insights live in scattered documents and individual memories, get redone repeatedly, and are lost when people leave. A repository turns research into a durable, compounding asset.
What makes a research repository actually get used?
Searchability and trust. People use it when they can quickly find an answer and see the evidence behind it. A repository that is hard to search, or full of stale and unsourced claims, gets abandoned.
What is insights rot?
The gradual decay in value of research as it ages and loses context. Linking insights to their source evidence and refreshing them as new signal arrives keeps a repository from rotting.
Put it into practice
Research repository, in brief
A research repository is a centralised, searchable store of customer research and evidence, from interviews and tickets to survey results and the insights drawn from them, that a whole organisation can draw on.
Raw evidence (interviews, tickets, calls, surveys), the themes and insights derived from it, and clear links between the two so any claim can be traced back to its source.
Related terms
- Continuous discoveryContinuous discovery is the practice of maintaining a regular, ongoing habit of talking to customers and testing ideas throughout product development, rather than doing research only in occasional big projects.Read more
- Qualitative researchQualitative research is the study of customer attitudes, motivations and behaviours through non-numerical methods such as interviews, observation and open-ended feedback, aimed at understanding why people act as they do.Read more
- Customer insightA customer insight is a non-obvious, evidence-backed understanding of customer behaviour or motivation that can change a decision, distinct from a raw data point or a single piece of feedback.Read more
- Thematic analysisThematic analysis is a qualitative research method for identifying, grouping and interpreting recurring patterns, or themes, across a body of unstructured feedback such as interviews, tickets or open-text survey responses.Read more
- Research synthesisResearch synthesis is the step after collecting research where you combine everything you heard into a small number of findings, each backed by evidence, that the team can act on.Read more
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