Continuous discovery
Also known as Continuous product discovery
Continuous discovery is the practice of maintaining a regular, ongoing habit of talking to customers and testing ideas throughout product development, rather than doing research only in occasional big projects.
What does continuous discovery look like in practice?
A common benchmark, popularised by Teresa Torres, is weekly touchpoints with customers by the team building the product, feeding a continuously updated view of customer needs, opportunities and solutions.
Why continuous rather than one-off research?
Markets and customers change, and one-off studies go stale. A steady cadence keeps the team's understanding current and catches problems early, when they are cheap to fix.
What gets in the way of continuous discovery?
The usual blockers are recruiting participants and drowning in interview notes that never get synthesised. Centralising and automatically analysing the incoming signal removes most of the friction.
Continuous discovery, in brief
- What is continuous discovery?
- Continuous discovery is maintaining a regular, ongoing habit of talking to customers and testing ideas throughout product development, rather than researching only in occasional large projects.
- How often should teams talk to customers in continuous discovery?
- A widely cited benchmark is at least weekly touchpoints with customers, conducted by the team building the product, feeding a continuously updated view of needs and opportunities.
Put the theory to work.
Corha turns your calls, tickets and surveys into living personas and evidence-backed insights, so these ideas become part of how your team works, not just definitions.