Product discovery
Also known as Discovery
Product discovery is the work of deciding what to build and why, by validating that a proposed solution is valuable, usable, feasible and viable before committing significant engineering effort to it.
What is the difference between discovery and delivery?
Discovery decides what to build and whether it is worth building; delivery builds and ships it. Discovery reduces the risk of delivering the wrong thing, which is the most expensive kind of waste.
What questions does product discovery answer?
Do customers have this problem, and how badly? Will they use and value our solution? Can we build it? Does it work for the business? Marty Cagan frames these as value, usability, feasibility and viability risks.
How does customer evidence fit into discovery?
Discovery runs on evidence. The faster a team can pull relevant customer signal, from past tickets to fresh interviews, the faster it can validate or kill an idea before it reaches the backlog.
Product discovery, in brief
- What is product discovery?
- Product discovery is the work of deciding what to build and why, validating that a solution is valuable, usable, feasible and viable before committing significant engineering effort.
- What is the difference between product discovery and delivery?
- Discovery decides what to build and whether it is worth building; delivery builds and ships it. Discovery exists to avoid the expensive waste of delivering the wrong thing.
Put the theory to work.
Corha turns your calls, tickets and surveys into living personas and evidence-backed insights, so these ideas become part of how your team works, not just definitions.